--- title: "Start-up: Getting your idea off the ground" description: A great idea is the starting point for any business. It is these ‘lightbulb moments’ that drive the ambition and entrepreneurial spirit of the start-up community. But before you bring your idea to market, you need to know WHY you’re in business. You need to be confident that there’s a robust and workable business model[…] image: https://www.allsorted.au/hubfs/Start%20written%20on%20rural%20road.jpeg --- [Skip to content](https://www.allsorted.au/en/bookkeeping/getting-your-start-up-off-the-ground#main-content) [![All Sorted Logo - Rectangle - 2000 x 1000](https://www.allsorted.au/hs-fs/hubfs/All%20Sorted%20Logo%20-%20Rectangle%20-%202000%20x%201000.jpg?width=200&height=100&name=All%20Sorted%20Logo%20-%20Rectangle%20-%202000%20x%201000.jpg)](https://www.allsorted.au/?hsLang=en) - [Home](https://www.allsorted.au) - Services Show submenu for Services - [Centerlink Profit & Loss Statement (SU580)](https://www.allsorted.au/centrelink-profit-and-loss) - [Bookkeeping](https://www.allsorted.au/services) - [BAS Services](https://www.allsorted.au/services) - [Payroll](https://www.allsorted.au/services) - [Management Accounting/Virtual CFO](https://www.allsorted.au/services) - [Support](https://www.allsorted.au/knowledge-base-2/) Show submenu for Support - [Knowledge Base](https://knowledge-base.allsorted.au) - [Support Tickets](https://knowledge-base.allsorted.au/tickets-view) - [Bookkeeping Updates (Blog)](https://www.allsorted.au/en/bookkeeping) - [Contact Us](https://www.allsorted.au/contact-us) Show submenu for Contact Us - [Email Us](https://www.allsorted.au/contact-us) - [Call Now (+61734850622)](tel:+61734850622) - Centrelink Participants Show submenu for Centrelink Participants - [Completing a Centrelink SU580 Form](https://www.allsorted.au/centrelink-su580-form) - [Request a Profit & Loss Report](https://www.allsorted.au/pl-landing-page) Open main navigation Close main navigation - [Home](https://www.allsorted.au) - Services Show submenu for Services - [Centerlink Profit & Loss Statement (SU580)](https://www.allsorted.au/centrelink-profit-and-loss) - [Bookkeeping](https://www.allsorted.au/services) - [BAS Services](https://www.allsorted.au/services) - [Payroll](https://www.allsorted.au/services) - [Management Accounting/Virtual CFO](https://www.allsorted.au/services) - [Support](https://www.allsorted.au/knowledge-base-2/) Show submenu for Support - [Knowledge Base](https://knowledge-base.allsorted.au) - [Support Tickets](https://knowledge-base.allsorted.au/tickets-view) - [Bookkeeping Updates (Blog)](https://www.allsorted.au/en/bookkeeping) - [Contact Us](https://www.allsorted.au/contact-us) Show submenu for Contact Us - [Email Us](https://www.allsorted.au/contact-us) - [Call Now (+61734850622)](tel:+61734850622) - Centrelink Participants Show submenu for Centrelink Participants - [Completing a Centrelink SU580 Form](https://www.allsorted.au/centrelink-su580-form) - [Request a Profit & Loss Report](https://www.allsorted.au/pl-landing-page) [Small Business](https://www.allsorted.au/en/bookkeeping/tag/small-business) # Start-up: Getting your idea off the ground Published by [allsorted](https://www.allsorted.au/en/bookkeeping/author/allsorted) on 1 September 2018, 2:18:23 pm AEST ![Business Startup](https://www.allsorted.au/hs-fs/hubfs/Start%20written%20on%20rural%20road.jpeg?width=1024&height=450&name=Start%20written%20on%20rural%20road.jpeg) A great idea is the starting point for any business. It is these ‘lightbulb moments’ that drive the ambition and entrepreneurial spirit of the start-up community. But before you bring your idea to market, you need to know WHY you’re in business. You need to be confident that there’s a robust and workable business model behind you. ### Turning your start-up into a workable business To turn your business idea from something scribbled on a napkin into a operational and income generating business takes plenty of hard work. The whole process becomes more fruitful when you’ve defined some key elements of your vision for the company. To build your startup on the most solid of foundations: - **Outline your business idea** – set out in detail what your product and/or service will be. Craft the perfect ‘elevator pitch’ to explain your proposition and be ready to explain to banks, investors and new staff why this is a unique idea. - **Clearly define your USP** – understand your target market, your competitors and how your new product/service can be differentiated in this marketplace. Having a **unique selling point (USP)** will help you to market the business and create sales. - **Research your target customers** – without customers, you have no sales and no revenue. So make sure you research your customers and know their key needs. Know what they value and (crucially) what they are willing to pay for your product/service. - **Understand WHY you’re in business** – bring everything together into a key vision document for the company. Explain your USP, how your business will add value for customers and the core values that will drive these relationships. ### **Talk to us about defining your vision** If you’ve got an awesome business idea and want to take the next step come and talk to us about defining your vision and purpose behind your startup . [Get in touch](https://www.all-sorted.com.au/#contact) to get your start-up off the ground. Otherwise check out [these key questions to ask before starting your business](https://all-sorted.com.au/questions-to-ask-before-startup/). ###### Related News Articles [![Business Planning for Small Business](https://www.allsorted.au/hs-fs/hubfs/business-planning-checklist-150x150.jpg?width=624&height=427&name=business-planning-checklist-150x150.jpg)](https://www.allsorted.au/en/bookkeeping/business-planning-checklist?hsLang=en) [Small Business](https://www.allsorted.au/en/bookkeeping/tag/small-business) #### [Business Planning Checklist](https://www.allsorted.au/en/bookkeeping/business-planning-checklist?hsLang=en) I recently found Xero's business planning checklist for Accountants and Bookkeepers and thought it... 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